Michael Roller

Dyson DC24 Blueprint

We recently upgraded to a Dyson DC24 Blueprint. Rather than the traditional golden and metal colorway, the blueprint comes in white and has added printed details about range of motion, stress testing, and more technical information. It’s a beautiful product, inside and out, so I decided to document some of the less expected angles and share the design.

Admiring Dyson’s from afar, I always imagined that part of the beauty was in a “secret” level of detail where the appearance of deceptively simple volumes with tangent intersections were actually more sophisticated curvature surfaces (like an Apple laptop). In reality, they’re really just the simple forms we’d expect. Why do you think this works? Is there something cognitively “right” about assigning this vocabulary to tools like a vacuum cleaner? Looking at the Dyson in person reminds me of Gray Holland’s hypothesis on surfacing can relate to functionality. It will be interesting to see how Dyson products evolve now that they’ve become a lifestyle brand. Anyway, here are the pictures:

Tags: dyson, strategic aesthetics