Swiffer WetJet
Swiffer’s new WetJet recently hit the shelves and Kaleidoscope played a big part in the design development. The redesigned device looks purposeful and powerful; and it backs it up through new usability features.. In terms of aesthetics, we gave the design a darker, more professional purple palette and reflective wave detail to create an experience more in line with other Swiffer products. We packed in lots of usability improvements, including tent-pole construction, dual spray heads, new bottle release, stronger handle ergonomics.
From the Kaleidoscope website:
The redesigned WetJet is more marketable, easier to use, and performs better than its predecessor (which was very successful in its own right). The aesthetic improvements and enhanced performance help it win at shelf and delight in the consumer’s home, while the human factors optimizations set WetJet apart from imitators.
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To get that wave effect, did you guys mold it into the underside of the transparent piece, or the topside of the opaque, or both?
The wave is molded into the bottom side of the transparent part. Think of a glass with a thin side wall and thicker bottom…I believe you can mold a matching opaque part to provide a little extra contrast, but the clear part is the important one. I don’t remember exactly how the production version looks on the inside. The good thing is it isn’t too expensive, you can go buy one and take it apart!