A Curriculum for Business Design
Ryan Jacoby’s newish blog do_matic is all about business design, so he proposed a futuristic curriculum for an advanced degree in the subject. Bookmark this one because he comes out swinging. Even though design thinking is a bit trendy, Ryan provides it with a sense of longevity by balancing it with essential “non-design thinking” (I don’t know what else to call it). This is a great overview of everything that creative business professionals need to understand, wrapped in a cool story about a student seeking this knowledge. Some of my favorite courses (for what it’s worth) are:
- BDES 266 | Organizational Design and Culture (Charts & Farts)
- BDES 126 | Creating Infectious Action (CIA)
- BDES 105 | Empathy, Inspiration and Alternative Data (Eyes & Ears / AltDat)
Finally, this comment from Ryan is an important point:
I’m not envisioning a “business for designers” curriculum or a “design for business-types” curriculum. It isn’t Design+Business or Business+Design, but instead the program would be focused on the new discipline of business design: a practical mix of entrepreneurship, commerce and art all with the “making” focus you mention.
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