Nexium Dosage

Nexium Dosage, I can't remember the last time I lusted after a product, but it was probably when I was in design school. Nexium over the counter, When I parked next to a 2010 Mazda 3 sedan earlier this week I felt that familiar rush of adrenaline. For their latest version of the car, Nexium treatment, Nexium price, coupon, Mazda took a nicely proportioned vehicle and turned up the emotion by applying their Nagare design language. I've been paying attention to Mazda recently for their distinct point of view on aesthetics, order Nexium from United States pharmacy, Purchase Nexium, and this is the first time I've seen their concept work come through clearly in a production vehicle.

2010 mazda 3
2010 mazda 3
Earlier this year, buy generic Nexium, Discount Nexium, I interviewed Drew Smith about his favorite strategic auto brands, and he turned me on to Mazda's concept work and its potential translation into production vehicles, Nexium blogs. Here's what he had to say:

Mazda set out to achieve a truly unique Japanese sense of premium with these concepts and they achieved it, without question, Nexium Dosage. Nexium cost, The real difficulty has arisen when they have tried to translate key design elements into production vehicles and it suggests that either it’s too expensive to do properly or they aren’t trying hard enough. The grille of the new Mazda 3 MPS, is Nexium addictive, Nexium gel, ointment, cream, pill, spray, continuous-release, extended-release, for example, is meant to be a direct translation from the Nagare cars into the production realm, Nexium overnight. Nexium duration, Sadly, it just ends up giving the car a rictus grin, Nexium dangers. Effects of Nexium, No manufacturer in recent memory has spent so much money or, more importantly, design effort on creating such a beautiful series of cars based on a superbly strong design theme. My fear is, however, that if they can’t get really tangible examples into production soon, the effort will have been wasted.

To me, this stands as a good implementation of the Nagare look (check out the grill and lamp graphics) into something that will resonate with mainstream consumers. What do you think, Drew?

2010 mazda 3
2010 mazda 3
Nagare

Check out Motor Authority for more coverage and photos.

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Saturday, May 23rd, 2009 Aesthetics, Implementations

2 Comments to Nexium Dosage

  1. This must surely qualify as one of the latest post replies ever. It’s all the more egregious given that I was asked so directly! So first of all, I offer you my apologies Mike and I hope I can do your post justice, no matter how late I am!

    For me this car is a physical embodiment of the massive challenges that automotive designers face when translating a conceptual design language into something that can be produced to a (low) cost.

    The whole Nagare series of cars was predicated on the development of a premium – read more expensive to produce – surface and form language that was designed to shift Mazda upmarket. A succesful, authentic production implementation was always going to rely on high levels of attention to detail and manufacturing skill.

    With that in mind, I’m not sure that this implementation of the Nagare achieves those goals. Where the concept cars almost universally reminded me of the unbroken surface of a fast-flowing stream (carrying with it connotations of Japanese natural beauty etc.), the implementation on this vehicle is somewhat less high-minded and a lot of it comes down to the way cars are made.

    If you separate front, middle and back of the car there are three different games being played.

    At the front, it’s clear that they’re trying to cram in as much Nagare-ness as they can to get the facial recognition synapses firing in the prospective buyer. The front clip is actually the cheapest place to play with lots of form and depth, so it’s really no wonder they went to town with it. The fact that it comes across as pretty overdone, however, runs completely counter to the underlying theme of the Nagare – flow – language.

    The side surfaces of the car are far more successful in communicating the intent of the language, with the crease in the lower door being particularly nice to let the eye linger on. Funnily enough, these are the most expensive surface to do well, and although they lack much of the magic of the show cars, they’re still nicely resolved.

    The rear of the car is probably the biggest disappointment as it doesn’t really speak of anything intrinsically Mazda or Nagare and is an uncomfortable amalgam of many other cars. This isn’t a problem unique to Mazda, however. They’re far from alone in letting the back of the car get away from them, as evidenced by the new Mercedes E-Class, a car that has almost no rear-end identity.

    The front lamps, as you point out, do have some lovely detailing in them that support the theme, but a look at the rears shows none of the same deftness of touch. Similarly, the grille insert pattern is a nice little detail that is let down by the discordant crossbar and number plate placement.

    At the end of all this, I come back to my opening statement. The car is representative of the massive challenges we face and the compromises that must be made to make something at a cost that the market can take. If Mazda hadn’t spent so many concepts teasing us with stunningly resolved surfaces, details and proportions, this car would not disappoint me nearly so much, as truth be told, it IS a good piece of production work.

    The problem was that, as an industry tragic (and please, dear Strategic Aesthetics reader, remember that that is what I am. I am not a normal person :P ), my expectations had been set much higher.

    If I put my consumer hat on, I think you might have nailed it Michael. At the end of the day, Mazda is still (despite all their work to the contrary) as mainstream producer selling cars to mainstream consumers. And on that front, I think that the 3 provides a startling new face that deserves to do well in the market place.

    I’m still holding out hope for a Mazda that really does justice to all their hard work, however. A new, electric RX-7 based on the Taiki would do nicely!

  2. Drew Smith on June 18th, 2009
  3. [...] few weeks ago, I professed my love for the new Mazda 3 production, saying it was a great translation of the Nagare theme that [...]

  4. Drew Smith Responds to my Mazda 3 Love | Michael Roller on June 19th, 2009

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