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Desyrel No Rx, Drew Smith is an automotive design strategist and journalist. He offers a refreshing take on car design with his blog DownsideUpDesign. Strategic Aesthetics interviewed Drew to get a better understanding of the transportation design from a strategic point of view, Desyrel long term. If you missed part one of the interview, Where to buy Desyrel, check it out here.



Designers are taught to be pretty tactical, what advice do you have for those of us trying be more strategic?




Broaden your perspective. Tactical design is, Desyrel samples, for me, Desyrel without prescription, "doing something right" while strategic design is "doing the right thing." Doing something right is relatively easy as you just need to focus on the task at hand, no more. Doing the right thing requires a designer to be acutely aware of the future into which they are placing their product and recognizing that their product can be a catalyst for change, Desyrel No Rx. To that end, Desyrel price, coupon, designers need to be feeding themselves on what the future will (and could be) like, Desyrel pics, both from a broad social and cultural perspective, and also from the perspective of production methods and technology. Too often I hear of automotive designers reading design magazines, Desyrel used for, which deal with stuff that's already here or very close to it, Buy Desyrel from mexico, doing a Google image search, whacking together a mood board and getting down to work designing the future. It's the same approach that a lot of us took in design school because the course structures didn't encourage a strongly integrated approach to contextualizing our work with a view to demographics and social and environmental impacts, ordering Desyrel online. This approach is too simplistic if designers want their work to be truly significant.


blogosphere viz


My main tool for contextualizing my work is the amazing network of strategic thinking bloggers, Desyrel for sale, people like Seth Godin, Allan Cochinov and Core77, the team over at PSFK, japan, craiglist, ebay, overseas, paypal, Re*Move and, Desyrel images, of course yourself. Desyrel No Rx, Vitally, it's not about just reading these people, it's about interacting with them, bouncing ideas around and seeing what I can feed back into my own work. My blog is also an important part of this process as it is a public testing ground for what I am thinking. I also try and keep across current affairs at a micro level in the newspapers and, buy cheap Desyrel, more broadly, Comprar en línea Desyrel, comprar Desyrel baratos, in a few magazines. One of my favourites is Monocle for its coverage of emerging global hot-spots, be they political, Desyrel gel, ointment, cream, pill, spray, continuous-release, extended-release, creative or inspirational. It treads a nice line between feeding the aesthete in me while also providing the brain snacks that get me thinking.

Thanks to Drew for taking the time to answer our questions. For more on him be sure to check out DownsideUpDesign.
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Tuesday, March 24th, 2009 Aesthetics, Ideas

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