Strategic Aesthetics
In writing this blog, my intention is to not only capture my own thoughts but to also offer thoughtful and useful information that furthers the blogosphere’s discussion on design. I want to provide this community with something that leverages my strengths and is differentiated from my peers.
I have a new tagline: Strategic Aesthetics
Strategic Aesthetics represents my approach to being a design professional and leverages my ability to understand both the short- and long-term aspects of our industry. Strategy is defined as long-term thinking and planning. Aesthetics are properties that relate to beauty, and seem to vibrate between what is novel and what is familiar. Many designers think of aesthetics as the current trends in form, color, and texture, asking the question, “what is popular and relevant for my projects now?”
When you combine long term thinking with exceptional aesthetic execution, something powerful happens. This combination creates lifestyle products and brands, forming strong emotional bonds between businesses and consumers. I plan to study how design functions on multiple levels to create these successful experiences.
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On Twitter
- It's cute when people get on board with social media and start sending you articles about it. 1 week ago
- It's cute when people get on board with social media and start sending you articles about it. 1 week ago
- Skin crudo with raspberry coulis! 1 week ago
- Skin crudo with raspberry coulis 1 week ago
- Like! RT @Behance: Dotted with kaleidoscope images, this flexible planner allows you to "create your own week." http://cot.ag/bzAkW6 1 week ago
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