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Saturday, January 3rd, 2009 Aesthetics, Implementations

7 Comments to Desyrel Dosage

  1. I recently worked a co-op quarter at a display design firm and built a P.O.P. display with these new bottle heads. They do feel great and look more attractive than the older alternative. They made the bottle an object you wouldn’t mind leaving on a counter in your home.

    There was one problem we at the P.O.P. company had, and it was one the household consumer probably won’t experience: in ship tests of pre-loaded displays, the bottle tops can become unlocked and spill. The tops mainly come off because they can jostle against each other when the pallet is shaken or moved. The bases fill more volume than the top, so you could put 10 on a shelf and are left with a lot of open air space. To solve this, we had to create a filler that kept the necks of the bottles still during shipping.

    In the end, it worked, but it used more filler material (corrugate) for this large run of pallet displays and created more work for the retailer when unpacking the display. I guess that’s the give-and-take of design. Having a great bottle design required changes down the line in other designs.

  2. Brandon on January 3rd, 2009
  3. Brandon – thanks for the comment. It’s always interesting to hear about the challenges that one feature creates for people at another point in the process. Instead of a traditional screw thread for the cap, the bottle requires only a half-turn to open. I’m not sure why they chose to do this (maybe for refill), do you know?

  4. Michael on January 3rd, 2009
  5. I believe that when we asked why they changed the connection from screw top to lock it was because they wanted refilling the bottle to be easier.

    But, I wonder what the numbers are for people who refill their original bottles of Febreze as opposed to just buying another bottle. If most people refill, then what are they refilling with? Larger, value-priced bottles of Febreze?

    I guess that whether or not existing users buy more Febreze because of the new design doesn’t matter. The bottle has improved without cost to the consumer, so it makes existing Febreze users happier and that helps the Febreze brand overall.

  6. Brandon on January 4th, 2009
  7. Yes a big thanks to Fabreeze. NOT. What a stupid idea. Not having to worry about picking up a bottle of cleaner in the last 35 or so years only to have the bottome fall off and have 3/4 of a bottle spill onto my hardwood floors and near my pets. Bravo. What were you thinking. Who worries about the bottom of a liquid container falling off the spray nozzle. If there is any ANY possiblity of a disaster it should have been avoided. I hope my brazillan cherry hardwood is not damaged. BUT MOST IMPORTANT is that my pets did not ingest any of this freshener. I am so mad right now I can not begin to express myself.

  8. D. Metzger on May 8th, 2010
  9. I have experienced the top coming off just about at every experience, putting in the cart at the store, in the car on the drive home etc. Why did I buy it, I needed it. Horrible idea, I mean really? Was it hard to unscrew the top in the past?

  10. Jennifer on May 17th, 2010
  11. The new “locking” sprayer is HORRIBLE! I’ve always purchased generic Febreze because the name brand is so freaking expensive (you can get a quart of the generic for about 30% less than one spray bottle of the name brand). However, the generic bottles are just that–generic, and they leak like no other. You will end up with more of it on your hands than your fabric. So I picked up a bottle of actual Febreze to keep refilling with my knock off refresher once the bottle was empty. Mistake! Before I even had a chance to turn the nozzle to the “On” position, the sprayer came lose from the bottle and half of this crap spilled on the kitchen floor. I picked the bottle up and threw it in the sink and had to mop it up. Literally, there went $5.00 down the drain! I contacted Febreze and informed them that it was the first and last time I will buy their product. They had better not mail me “Buy 2 get $1.00 Off” coupons either!

  12. Greg on June 2nd, 2010
  13. Maybe, by now, enough users have complained about the poor design of the “locking” top that it will go back to the screw top before I buy my next. Mine does not lock and I have a considerable amount left, but that’s okay cause every time the cap unlocks I lose a good splash of Fabreeze so I’ll be buying a new bottle soon. Perhaps that’s the REAL reason behind the design. Can’t imagine ANYONE wanting this design over the standard, time proven, screw cap. If it is not a screw top on my next shopping tour I will be looking for another brand. No coupons please.

  14. davey Madison on August 19th, 2011

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