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I recently learned about some ideation tools Buy Vibramycin No Prescription, that are great alternatives to brainstorming. Online buy Vibramycin without a prescription, Victor Lombardi over at Noise Between Stations gave me some tips on how to use a technique called Question The Brief. Basically, purchase Vibramycin for sale, Vibramycin dangers, it's a formalized way to challenge the assumptions of an object or application. I'm going to use it with my students on our next project.

As its main drawback, buying Vibramycin online over the counter, Vibramycin natural, Question The Brief plays into our already-huge designer egos. We can already be pretty difficult to work with at times, where can i buy cheapest Vibramycin online, Vibramycin over the counter, so why would a marketer or engineer want us to be questioning and challenging their work more often. Maybe I'm getting a little executional, but I really like this tool and want to figure out a way to apply it to what I do.

I propose a new name for Question The Brief, Buy Vibramycin No Prescription. The idea of challenging assumptions is important when trying to develop innovative products, generic Vibramycin, Vibramycin no prescription, but we need to give this tool a name that won't make marketers cringe. So I've used the technique to try and come up with some alternatives.

This was a quick exercise, real brand Vibramycin online, Vibramycin for sale, but I like Perfect the Directive as a title because it has a positive tone of voice and a rhyming convention that makes it memorable. To check, after Vibramycin, Vibramycin interactions, I think it follows all of Marty Neumeier's naming rules. However, buy cheap Vibramycin no rx, Where to buy Vibramycin, I'm up for other ideas, please let me know what you think.

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Wednesday, November 5th, 2008 Ideas

3 Comments to Buy Vibramycin No Prescription

  1. Michael — thanks for picking up this idea and running with it. My name for it was also a quick exercise, so I appreciate seeing a different take.

    I’d love to know a little more about how and when a marketer or engineer would be exposed to this tool. I imagined it used in a group of people already bought in to the goal of needing to generate many more concepts, and ready to embrace a tool that made that task easier. But that’s only one scenario and I’d like to learn more about others.


  2. Victor Lombardi on November 5th, 2008
  3. [...] facilitated a brainstorm with my class using the Question the Brief (Perfect the Directive) ideation technique to learn more about how and when it should be used. I asked them to redefine [...]

  4. Question the Brief: First Try | Michael Roller on November 7th, 2008
  5. Victor – Thanks for your feedback. We recently started a project in which Question The Brief would have worked well. We were charged with designing a new piece of consumer electronics, let’s say a cell phone.

    Using this ideation method, Question The Brief would have helped us define why we were designing the device – to cut costs or streamline processes? to further interpersonal communication? camera, music, multimedia focused? That’s just the tip of the iceberg but I think you can see where I’m heading.

    Oftentimes with industrial design, the product is assumed. Question The Brief, structured properly, would remind us of the user and business benefits by challenging those assumptions. I’ll think more on how to facilitate its use with a wider audience and post a follow up. Thanks!

  6. Michael on November 10th, 2008

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