Roger Martin Defines Design Thinking

From Diego Rodriguez’s Metacool comes this interview with Rotman’s Roger Martin. In a video interview with Businessweek, Martin describes design thinking (integrative thinking) as a way of thinking that develops knew models. To paraphrase, if a design thinker doesn’t like option A or option B, they have the ability to come up with option C.

Click here to watch the video.

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Saturday, October 25th, 2008 Links

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