Michael Roller

All the “ID” work at the 2010 DAAPworks

Last week, University of Cincinnati seniors showed off their final projects. Here is a selection of the industrial design projects. (I wish I could have documented the whole show!) There was a great range of work, with a strong interest in furniture this year. My main criticism is with some of the critics themselves, who still think “ID” is defined only as products and tangible objects. Sure, it’s always great to casually walk through the space and breathe in beautifully considered medical devices, consumer electronics, or juvenile products, but industrial design has evolved far far beyond the final object. Some professionals still don’t even consider soft goods a legitimate endeavor! If anyone would like to weigh in on this point of view, I’d love to have a spirited conversation about it.

I believe no matter what the capstone topic, there is potential for both success and failure. Many of the students uncovered opportunities involving retail, brand positioning, experience design, new business ventures, and more. The product is not always the solution, and this new generation of students understands that. Congratulations to all the new graduates! Check out the full set of photos on Flickr.

Tags: furniture, presentations, student work

2 Comments to All the “ID” work at the 2010 DAAPworks

1. 

   I am so glad you got photos of the group hug! Thanks so much for your mentorship these past few years. It has made such a positive impact on our work at UC!
Tracy Subisak on June 21st, 2010
2. 

   Tracy – The group hug was a nice complement to all those projects. Thanks to you and everyone else for doing great work too. My job can be pretty easy when you guys are excited about design and work well together.
Michael on June 21st, 2010

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